@skinthermea
Luxury Wellness · Lakeland
Skin Thermea
11.4K followers · 4K+ avg. reel views
Editorial content pillars turned a boutique spa into a regional destination.
Faith Breaux
MEDICAL
& AESTHETIC
United Vein & Vascular//$300K Revenue · Q1–Q2//$600K Projected FY//$5,209 Patient LTV//Zap Beauty · 567 Leads · $4.92 CPL//$770 Client LTV//Skin Thermea//Windermere Med Spa//MC Aesthetics//Ageless + Wellness//The Well Society//United Vein & Vascular//$300K Revenue · Q1–Q2//$600K Projected FY//$5,209 Patient LTV//Zap Beauty · 567 Leads · $4.92 CPL//$770 Client LTV//Skin Thermea//Windermere Med Spa//MC Aesthetics//Ageless + Wellness//The Well Society//
01
// Chapter
The Lead Case
UVVC
AD CONSULTING & ORGANIC SOCIAL MEDIA
Reel · 01
Reel · 02
$300K
Revenue · Q1–Q2
$600K
Projected FY
$5,209
Patient LTV
7.1×
Blended ROAS
// Client · Healthcare
$300K in two quarters. A $600K trajectory.
A full-funnel program for a vein & vascular practice — brand film, paid search, and Meta lead ads working in concert. The conversion architecture was built around a $5,209 lifetime-value patient, turning marketing spend into a forecastable revenue engine.
Social MediaFull-service management across clinics
Media ProductionAll content produced for every clinic
ConsultingMeta ads consulting for internal agency
FunnelView → Lead form → Consult → Treatment
Now Reading — Vol. 01//Medical & Aesthetic//Paid + Organic + Brand Film//Faith Breaux Studio//Est. 2024//Now Reading — Vol. 01//Medical & Aesthetic//Paid + Organic + Brand Film//Faith Breaux Studio//Est. 2024//
02
// Chapter
Paid Media
Zap
Beauty
Meta Ads · Direct-Response Lead Generation
// Client · Aesthetic Practice
567 leads at $4.92 — a $436K pipeline.
A single stop-scroll video ad carried the entire lead-gen funnel for a Florida laser practice. With an average client worth $770 in lifetime value, the campaign turned $2,788 of ad spend into a forecastable $436,590 revenue opportunity.
567
Leads · Form Fill
$4.92
Cost per Lead
$2,788
Ad Spend
$770
Client LTV
$436K
Pipeline Value
156×
ROI vs. Spend
Creative
Direct-response reel · problem → offer → CTA in 12s.
Targeting
Advantage+ audience with a hand-curated exclusion list.
Landing
Single-question form. No friction, no distraction.
Optimization
Lead event bid · 7-day click / 1-day view.
// Meta Ads Manager · Snapshot
567 leads × $770 LTV = $436,590 potential revenue
United Vein & Vascular//$300K Revenue · Q1–Q2//$600K Projected FY//$5,209 Patient LTV//Zap Beauty · 567 Leads · $4.92 CPL//$770 Client LTV//Skin Thermea//Windermere Med Spa//MC Aesthetics//Ageless + Wellness//The Well Society//United Vein & Vascular//$300K Revenue · Q1–Q2//$600K Projected FY//$5,209 Patient LTV//Zap Beauty · 567 Leads · $4.92 CPL//$770 Client LTV//Skin Thermea//Windermere Med Spa//MC Aesthetics//Ageless + Wellness//The Well Society//
03
// Chapter
Converted Campaign
163
Patients
One Meta campaign. Booked new patients, not form fills.
// Meta Ads Manager · One Campaign
A/B test: Version A 115 · Version B 48 · 50% book rate · 82 booked patients
// Client · Medical / Aesthetic
163 leads, 82 booked, $472K LTV.
A single Meta campaign delivered 163 website leads — not just form fills. With a 50% book rate and a 30% show rate, that turned into 82 booked patients and 25 who attended. At $2,505 per booked patient with a 2.3× lifetime value, the campaign generated a projected $472,444 in patient lifetime value.
// Interactive Breakdown
Book Rate50%
Show Rate30%
Value / Booked$2,505
LTV Multiplier2.3×
// Live Funnel
Leads
163
Booked
82
Showed
25
Total LTV
$472K
Creative Test
Version A vs. Version B — 57/43 split.
Booking Rate
50% of leads converted to booked patients.
Patient Value
$2,505 per booked patient · 2.3× lifetime value.
Scale
Two ad sets. 76K+ impressions to $472K LTV.
Now Reading — Vol. 01//Medical & Aesthetic//Paid + Organic + Brand Film//Faith Breaux Studio//Est. 2024//Now Reading — Vol. 01//Medical & Aesthetic//Paid + Organic + Brand Film//Faith Breaux Studio//Est. 2024//
04
// Chapter
Multi-Market Paid Media
Vein Clinic
Three ad sets. Non-brand. Three metros converting in parallel.
// Meta Ads Manager · Three Ad Sets · Non-Brand
Boca 205 · Palm Beach 167 · Atlanta 105 · 477 conversions · 489K reach
// CLIENT · VEIN
477 leads, 286 booked, $460K LTV.
Three non-brand Meta ad sets across Boca, Palm Beach, and Atlanta — 487K+ reach on $70,642 spend. With a 60% book rate and 33% show rate, that's 286 booked consults and roughly 94 attended. At $1,237 per booked patient with a 1.3× lifetime value, the campaign generated a projected $459,888 in patient LTV.
// Interactive Breakdown
Book Rate60%
Show Rate33%
Value / Booked$1,237
LTV Multiplier1.3×
// Live Funnel
Leads
477
Booked
286
Showed
94
Total LTV
$460K
Markets
Boca · Palm Beach · Atlanta — three metros in parallel.
Booking Rate
60% of leads converted to booked consults.
Patient Value
$1,237 per booked · 1.3× lifetime value.
Scale
489K reach · $70.6K spend · $460K projected LTV.
United Vein & Vascular//$300K Revenue · Q1–Q2//$600K Projected FY//$5,209 Patient LTV//Zap Beauty · 567 Leads · $4.92 CPL//$770 Client LTV//Skin Thermea//Windermere Med Spa//MC Aesthetics//Ageless + Wellness//The Well Society//United Vein & Vascular//$300K Revenue · Q1–Q2//$600K Projected FY//$5,209 Patient LTV//Zap Beauty · 567 Leads · $4.92 CPL//$770 Client LTV//Skin Thermea//Windermere Med Spa//MC Aesthetics//Ageless + Wellness//The Well Society//
05
// Chapter
Organic Conversion
Client
Highlights
FOUR ACCOUNTS, ONE CONVERSION-FIRST PLAYBOOK
Four practices. Four audiences. One shared playbook — optimized to convert, not to trend.
Organic social isn't a vanity channel here. Each account below runs on a conversion-first content system — hook, offer, and CTA baked into every post, measured by booking-form traffic.
@mc_aesthetics__
Mobile Med Spa · Tampa & Orlando
MC Aesthetics
5.2K followers · 4K+ view reels
Founder-led storytelling that converts followers into booked house-calls.
@agelesslkld
Medical Spa · Lakeland
Ageless Aesthetics + Wellness
4.1K followers · service-led reel strategy
The Ageless Method™ translated into a scroll-native content system.
@the.wellsociety
Chiro · Acu · Pilates
The Well Society
Multi-service studio launch · full waitlist in 60 days
Grand-opening content stack: booking-first captions and offer-anchored reels.
United Vein & Vascular//$300K Revenue · Q1–Q2//$600K Projected FY//$5,209 Patient LTV//Zap Beauty · 567 Leads · $4.92 CPL//$770 Client LTV//Skin Thermea//Windermere Med Spa//MC Aesthetics//Ageless + Wellness//The Well Society//United Vein & Vascular//$300K Revenue · Q1–Q2//$600K Projected FY//$5,209 Patient LTV//Zap Beauty · 567 Leads · $4.92 CPL//$770 Client LTV//Skin Thermea//Windermere Med Spa//MC Aesthetics//Ageless + Wellness//The Well Society//
06
// Chapter
Client Spotlight
Princess
Injector
WINDERMERE MEDICAL SPA — SIGNATURE AESTHETICS
// Client · Aesthetics
A signature voice. A viral engine.
Windermere Medical Spa — home of the Certified Princess Injector® — built into a category-defining brand. Content system engineered for educational hooks, trust-first storytelling, and steady bookings through a 16.9K community that keeps compounding.
16.9K
Followers
176K+
Top Reel Views
Live
Podcast Series
Weekly
Content Cadence
ServicesContent direction · Reels · Podcast production
PositioningCertified Princess Injector® — trademark voice
PlaybookEducation → Trust → Booking
Reel · A
Reel · B
Podcast · 14K+ each
Now Reading — Vol. 01//Medical & Aesthetic//Paid + Organic + Brand Film//Faith Breaux Studio//Est. 2024//Now Reading — Vol. 01//Medical & Aesthetic//Paid + Organic + Brand Film//Faith Breaux Studio//Est. 2024//
07
// Chapter
Content Studio
Some content
Recorded, produced, and pushed to convert!
A recurring reel program
// 01 · Recorded Ad · On-Set
Recorded Ad · On-Set
// 02 · EDUCATIONAL CONTENT
EDUCATIONAL CONTENT
// 03 · PRIMARY CARE - ABOUT THE DOC
PRIMARY CARE - ABOUT THE DOC
United Vein & Vascular//$300K Revenue · Q1–Q2//$600K Projected FY//$5,209 Patient LTV//Zap Beauty · 567 Leads · $4.92 CPL//$770 Client LTV//Skin Thermea//Windermere Med Spa//MC Aesthetics//Ageless + Wellness//The Well Society//United Vein & Vascular//$300K Revenue · Q1–Q2//$600K Projected FY//$5,209 Patient LTV//Zap Beauty · 567 Leads · $4.92 CPL//$770 Client LTV//Skin Thermea//Windermere Med Spa//MC Aesthetics//Ageless + Wellness//The Well Society//
08
// Chapter
Overview
The
Numbers
Google · Meta · Organic — a full portfolio snapshot
// Portfolio Snapshot
The full picture — every channel, every clinic.
Across paid and organic — Google Ads, Meta Ads, and Instagram reels — the volume of work below represents the total lift produced for medical & aesthetic practices under the Faith Breaux Studio umbrella.
$300K
Client Revenue · Q1–Q2
$600K
Projected FY
$1.37M
Total Pipeline LTV
1,207+
Total Meta Leads
368
New Patients Booked
354K+
Viral Reel Views
// Google Ads
Search + YouTube
ChannelsSearch · YouTube · Performance Max
ObjectiveConsult booked / phone call
UVVC7.1× blended (Meta + Google)
AttributionMulti-touch, 30-day window
// Meta Ads
Lead Gen + Reels
Zap Beauty Leads567 at $4.92 CPL
Zap Beauty Spend$2,788
Client LTV$770 aesthetic · $5,209 vascular
CreativeDirect-response video · reels + in-feed